In the Age of AI, We are all Directors
Published on 2023-09-20 by Aleksandra Kjemhus

As the march of AI technology continues, organizational leaders find themselves at the helm of an ever-changing landscape that increasingly incorporates Artificial Intelligence (AI) and Large Language Models (LLMs). As AI technology matures, leaders are realizing that they don't have to be data scientists to leverage these powerful tools. Rather, the principles of leadership can guide the effective use of AI, much like directing a team. In this new era, we are all directors.
What Does a Director Do?
To understand how AI can be harnessed most effectively, it's crucial to recognize the pivotal roles that a director plays:
- Defining a Clear Vision: A director sets a clear vision and north star of what direction an organization should move towards. In the short term, the director lays out a strategic plan and roadmap for what needs to be achieved. They envision the final output and set the course toward that goal.
- Communicating the Vision Clearly: Effective directors know that vision is futile unless shared. They articulate their vision in a way that's easily understandable, enabling their team to move cohesively toward the same end.
- Setting Clear Objectives and Goals: Concrete milestones are essential. They break down the grand vision into manageable tasks, making it easier to navigate the route to success.
AI and Leadership: A Parallel Universe
So how does this relate to AI? As an example, LLM's predict the next word in a sequence based on the data they've been trained on. As such, it needs clear guidance on what it should produce.
An LLM can generate a wide range of content, from email responses and report summaries to market analysis and code. However, the model can only be as specific as the directives it receives. This is where your role as a director comes in. You must articulate your needs clearly, much like directing a human team. The LLM isn't an oracle; it doesn't automatically know your end goals, and it's only as good as the direction it receives.
Context Matters
Consider a simple example: if you tell a talented newly hired graduate to provide an outline for a new innovative product, the ambiguity can lead to a range of outputs, not necessarily aligned with your actual needs. In the same way, if you ask an LLM to "generate a report," the vagueness of the command may result in content that misses the mark. A better approach would be to specify the type of report, the target audience, and the insights you're seeking.
Why is this Important?
AI technology is getting increasingly sophisticated, but it still lacks the intuitive understanding of human beings. While an LLM can predict the most likely next word based on the input it receives, it can't infer your ultimate goal unless you make it explicit. Being a director in this context means guiding the AI tool to align its capabilities with your objectives and explaining the desired output in a clear and structured way.
Tangible Benefits
- Enhanced Efficiency: Clear instructions can eliminate back-and-froths and revisions, saving both time and resources.
- Better Outcomes: When the AI knows precisely what you're looking for and within which industry and context, the quality of the output improves.
- Strategic Use of Human Resources: With AI handling tasks accurately under clear guidance, the human team can focus on tasks that require emotional intelligence, creativity, and strategic thinking to drive innovation.
Conclusion
By embracing basic leadership principles when working with AI tools, modern workers can unlock the massive potential of AI, not as a competitor to human effort, but as a collaborator that amplifies our natural abilities. The technology alone is not a silver bullet; it requires human direction to realize its full potential. In this transformative era, we are all directors. And as any great director knows, the magic happens when everyone — and everything — works in harmony towards a singular, clearly communicated vision.
So, direct well. Your AI is listening.